Speedmaster

As always, the starting point is ergonomics. Giugiaro designs a collection consisting of four different models, each with its own characteristics: adjustable strap to transform the watch into a professional tool to be attached to bicycle handlebars or steering wheel spokes, case offset from the strap so as not to interfere with the cuffs of shirts or jackets, angled dial in the digital version to ensure that the watch can be read while driving without having to turn the wrist.