
Suono
That's
Even an audiocassette can have an identifying design
In 1988 That's manufacturer launched Giugiaro-designed super metal cassette named SUONO.
BRAND: That's
MODEL: Suono
YEAR: 1988
CATEGORY: Technology
DESIGNER: Giorgetto Giugiaro
Although there were many limitations, dictated by precisely sized components and the need for the cassette to be usable on any sound system, Giugiaro was able to customize the cassette by recreating, thanks to a recess only a few millimeters deep, a circular shape that evokes an arena. The heavyweight shell was later used in That's entire product line, albeit with a much lighter plastic. The name is a tribute to the Italian musical tradition.