Luce 1000/1500

Luce 1000/1500

Mazda
A new subject for Giugiaro: a sedan after many sports cars
The beginning of the collaboration between Giugiaro and the Japanese automaker.

BRAND: Mazda

MODEL: Luce 1000/1500

YEAR: 1963

BODY TYPE: Sedan

POWER SUPPLY: Combustion

CATEGORY: Concept car

DESIGNER: Giorgetto Giugiaro

By 1962, the Japanese carmakers had turned towards Italy almost en masse. It started with a Prince Skyline by Michelotti, and soon Nissan was turning to Pininfarina, and Daihatsu to Vignale. Toyo Kogyo (the future Mazda) consulted with Hideyuki Miyakawa, a journalist, entrepreneur and globetrotter who had found home and love in Italy, on their passenger car aspirations. Miyakawa suggested Bertone. The Luce 1000/1500 was shown at the 1963 Tokyo Motor Show. Those fender badges and the Italian name marked this as the first public manifestation of the collaboration between Mazda and Bertone.

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