Prèvé

Development of the Proton Prevé was initiated in 2009 under the leadership of the then Managing Director of Proton, Syed Zainal Abidin. Former BMW Vice President of Quality Management R&D, Dr. Wolfgang Karl Epple was also appointed that same year as Proton's Director of Quality. The Proton Tuah, a concept car designed by Giugiaro was exhibited at the 2010 Kuala Lumpur International Motor Show (KLIMS). It previewed the various design elements and features in the upcoming Proton Prevé. Proton sought to create a new signature façade with the Prevé. The result is Proton Wings, a unified design element that fuses the headlights, Proton emblem and air-intake grille, giving it a distinctive look of a bird ascending. The Prevé is the first Malaysian-made car to be factory-fitted with LED position lamps. The exterior of the car was styled to sport a reduced drag coefficient in an effort to enhance fuel efficiency.