- Brand: Fiat
- Subtitle: Essential volumes for great liveability
- Intro: A spotlight on Giorgetto Giugiaro's stylistic sensibility in this concept of an evolved utility model, small car for the Eighties, with a stylish, modern personality.
- Technical specifications:
BRAND: Fiat
MODEL: Uno
YEAR: 1983
BODY TYPE: Citycar
POWER SUPPLY: Combustion
CATEGORY: Production car
DESIGNER: Giorgetto Giugiaro
- Designer: Giorgetto Giugiaro
- Time period: 1981/1990
- Production: Production Car
- Type: Citycar
- Power supply: Combustion
The 1980s saw Giorgetto Giugiaro tasked, by Vittorio Ghidella, Fiat's aggressive and competent Chief Executive Officer, with designing a new vehicle, which off the back of the legendary successes of the past was to "mark the start of a new era." And precisely because it was sustained by this ambition, he would call it the "Uno”. The world presentation took place in January 1983, in Orlando (Florida) at the NASA Base in Cape Canaveral, and the international success was immediate, so much so that it was named car of the year in 1984.
Giugiaro's starting point was a research project he was finishing for the Lancia regarding the replacement for the Autobianchi A112 with a design inspired by the overall architecture of the Panda.
The new model would be very compact but have a softer treatment, more rounded corners and more sophisticated aerodynamics. In collaboration with Aldo Mantovani, Giugiaro offered, as well as a longer roof and a vertical rear windshield, wrap-around doors which blended with the roof, eliminating the need for visible drainage channels and paving the way for the use of this innovation on multiple standard production cars from there on, all over the world.
At that point an important decision was made to differentiate between the design of the two versions, the three-door and the five-door, allowing the first to be set up with a bodywork of a more classic configuration, while leaving the designer free to devote more creativity to the development of the five door version, while keeping the structure of the rear pillar the same for both even with the inclusion of a third side window, which helped to clearly differentiate between the two models.
The end result was extremely effective, with pleasing proportions and taut, spare surfaces. Among the most significant features was the high roof section and the almost vertical tail, both of which had been employed successfully by Giugiaro on other mass-production cars, the first being the Golf.
Even the production methods were state-of-the-art, using highly sophisticated automated technology to produce 700,000 units in 1987 alone. Production systems worldwide (in Brazil, Morocco, South Africa, India, etc.) would go on to produce 8.8 million Uno units.