Uno

  • Brand: Fiat
  • Subtitle: Essential volumes for great liveability
  • Intro: A spotlight on Giorgetto Giugiaro's stylistic sensibility in this concept of an evolved utility model, small car for the Eighties, with a stylish, modern personality.
  • Technical specifications:

    BRAND: Fiat

    MODEL: Uno

    YEAR: 1983

    BODY TYPE: Citycar


    POWER SUPPLY: Combustion

    CATEGORY: Production car

    DESIGNER: Giorgetto Giugiaro

  • Designer: Giorgetto Giugiaro
  • Time period: 1981/1990
  • Production: Production Car
  • Type: Citycar
  • Power supply: Combustion

The 1980s saw Giorgetto Giugiaro tasked, by Vittorio Ghidella, Fiat's aggressive and competent Chief Executive Officer, with designing a new vehicle, which off the back of the legendary successes of the past was to "mark the start of a new era." And precisely because it was sustained by this ambition, he would call it the "Uno”. The world presentation took place in January 1983, in Orlando (Florida) at the NASA Base in Cape Canaveral, and the international success was immediate, so much so that it was named car of the year in 1984.

Giugiaro's starting point was a research project he was finishing for the Lancia regarding the replacement for the Autobianchi A112 with a design inspired by the overall architecture of the Panda.

The new model would be very compact but have a softer treatment, more rounded corners and more sophisticated aerodynamics. In collaboration with Aldo Mantovani, Giugiaro offered, as well as a longer roof and a vertical rear windshield, wrap-around doors which blended with the roof, eliminating the need for visible drainage channels and paving the way for the use of this innovation on multiple standard production cars from there on, all over the world.

At that point an important decision was made to differentiate between the design of the two versions, the three-door and the five-door, allowing the first to be set up with a bodywork of a more classic configuration, while leaving the designer free to devote more creativity to the development of the five door version, while keeping the structure of the rear pillar the same for both even with the inclusion of a third side window, which helped to clearly differentiate between the two models.
The end result was extremely effective, with pleasing proportions and taut, spare surfaces. Among the most significant features was the high roof section and the almost vertical tail, both of which had been employed successfully by Giugiaro on other mass-production cars, the first being the Golf.

Even the production methods were state-of-the-art, using highly sophisticated automated technology to produce 700,000 units in 1987 alone. Production systems worldwide (in Brazil, Morocco, South Africa, India, etc.) would go on to produce 8.8 million Uno units.

Stellar

  • Brand: Hyundai
  • Subtitle: Large three-box sedan completely "made in Korea"
  • Intro: This was a Hyundai project in which Giugiaro had his hands "tied": the Korean managers had fallen in love with the Audi 80 and wanted a car in its image.
  • Technical specifications:

    BRAND: Hyundai

    MODEL: Stellar

    YEAR: 1983

    BODY TYPE: Sedan

    POWER SUPPLY: Combustion

    CATEGORY: Production car

    DESIGNER: Giorgetto Giugiaro

  • Designer: Giorgetto Giugiaro
  • Time period: 1981/1990
  • Production: Production Car
  • Type: Sedan
  • Power supply: Combustion

In the sketches he presented, the designer tried to propose new ideas, explaining that for a car that was to be coming out in 1983 (and it was 1979) new roads had to be taken, that squared lines were now out and that future trends were moving towards flowing surface areas. But all to no avail, the determination of the Korean managers was unyielding. The car was very traditional and when presented in Europe it gave the impression of being somewhat old-fashioned. It was, however, to meet with success, above all on the North American markets where sharp forms still enjoy immense popularity.

Gabbiano

  • Brand: Renault
  • Subtitle: The start of a new design period for Giugiaro
  • Intro: The Gabbiano, presented at the Geneva Motor Show of 1983, marks the formal start of cooperation between the designer and Régie Renault.
  • Technical specifications:

    BRAND: Renault

    MODEL: Gabbiano

    YEAR: 1983

    BODY TYPE: Sedan

    POWER SUPPLY: Combustion

    CATEGORY: Concept car

    DESIGNER: Giorgetto Giugiaro

  • Designer: Giorgetto Giugiaro
  • Time period: 1981/1990
  • Production: Concept Car
  • Type: Sedan
  • Power supply: Combustion

During the research that culminated in the Gabbiano, Giugiaro emphasized the aspects of practicality aiming to create a car with four full and truly livable seats. Giugiaro decided to adopt a gullwing door that opens onto both rows of seats. While still a very compact car, the Gabbiano took on a more streamlined shape and slightly aggressive look. A distinct appearance of separation between the side glazed areas and roof marks this research in styling. This was achieved through the application of a glass strip that wraps around the entire base of the roof, hiding the pillars. The Gabbiano was a coupe with a winning shape that marked the start of a new design period for Giugiaro: glazed areas that wrap all the way around the car.

Marco Polo

  • Brand: Lamborghini
  • Subtitle: Plaster model with emphasis on aerodynamic needs
  • Intro: After the M8 of 1978, another painted plaster model for aerodynamic research. The Marco Polo repeats the mechanical layout of the Medusa.
  • Technical specifications:

    BRAND: Lamborghini

    MODEL: Marco Polo

    YEAR: 1982

    BODY TYPE: Sedan

    POWER SUPPLY: Combustion

    CATEGORY: Concept car

    DESIGNER: Giorgetto Giugiaro

  • Designer: Giorgetto Giugiaro
  • Time period: 1981/1990
  • Production: Concept Car
  • Type: Sedan
  • Power supply: Combustion

Giugiaro chose to model the surface areas laying emphasis on aerodynamic needs rather than referring to those suggestions of shape so typical of Lamborghini. Although the Emilia manufacturer has a decidedly exciting and captivating image, the designer preferred to give a less aggressive and pronounced interpretation, but one more functional and consistent to increase performance in speed with the same fuel consumption and to make the passenger compartment quieter by taking away the aerodynamic noise. The evolution in respect to the Medusa, from which the Marco Polo clearly draws its inspiration, can be found both in the dimensional and aerodynamic aspects. Constituting the most evident design difference are the four doors, substituted on the Marco Polo by two gullwing doors that open onto both the front and back seats.

Prisma

  • Brand: Lancia
  • Subtitle: The most manufactured Lancia of all times
  • Intro: Derived from the Delta in 1981, the Prisma was launched at the end of 1982 and was to become, in a short period of time, the most manufactured Lancia car of all times.
  • Technical specifications:

    BRAND: Lancia

    MODEL: Prisma

    YEAR: 1982

    BODY TYPE: Sedan

    POWER SUPPLY: Combustion

    CATEGORY: Production car

    DESIGNER: Giorgetto Giugiaro

  • Designer: Giorgetto Giugiaro
  • Time period: 1981/1990
  • Production: Production Car
  • Type: Sedan
  • Power supply: Combustion

An almost singular event in the history of the automobile: a three-box car derived many years later from a two-box that enjoys a fresh new start and enormous market success. Born design-wise just a few months after the Thema (that nonetheless wasn't to arrive on the market for another two years), the Prisma uses the platform, doors, hood, front fenders, roof and windshield of the Delta. The whole rear area is different. Giugiaro laid out a high and compact tail end that follows the movement of the belt-line. The overall result was a resounding success and the car managed to build itself a winning image.

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