117 Coupé

  • Brand: Isuzu
  • Subtitle: A classic among four-seater coupes in Japan
  • Intro: The Isuzu 117 Coupé was a compact Gran Turismo type 2-door fastback coupe produced by the Japanese automaker between 1968 and 1981.
  • Technical specifications:

    BRAND: Isuzu

    MODEL: 117 Coupé

    YEAR: 1966

    BODY TYPE: Sports car

    POWER SUPPLY: Combustion

    CATEGORY: Production car

    DESIGNER: Giorgetto Giugiaro

  • Designer: Giorgetto Giugiaro
  • Time period: 1966/1967
  • Production: Production Car
  • Type: Sports Car
  • Power supply: Combustion

The 117 Coupé was styled by Giorgetto Giugiaro, being one of the first Japanese cars designed by an Italian stylist. The 117 Coupé was debuted as a prototype at the 1966 Geneva Motor Show, and was later shown at the Tokyo Motor Show the same year. This coupe was to be the Turin’s designer first real research project in his new capacity as Styling and Design Center director at Ghia.

850 Spider

  • Brand: Fiat
  • Subtitle: A symbol of joie de vivre
  • Intro: The "little Ferrari" appealed to a young clientele because of its brilliant performance and modern styling, inherited from the more futuristic concept cars designed in previous years by Giugiaro.
  • Technical specifications:

    BRAND: Fiat

    MODEL: 850 Spider

    YEAR: 1965

    BODY TYPE: Sports car

    POWER SUPPLY: Combustion

    CATEGORY: Production car

    DESIGNER: Giorgetto Giugiaro

  • Designer: Giorgetto Giugiaro
  • Time period: 1955/1965
  • Production: Production Car
  • Type: Sports Car
  • Power supply: Combustion

Born from an idea of Nuccio Bertone and designed by Giorgetto Giugiaro, the FIAT 850 Spider was graceful and full of verve.

Because of its structure, this sporty version appealed to the youthful clientele, who wanted brilliant performance from the car combined with a certain economy in operation.

The first version featured a distinctive front end line, with slanting headlights, inspired by the Chevrolet Corvair Testudo prototype signed by Giorgetto two years earlier: proof that styling exercises on concept cars were never sterile or an end in themselves, but sought aesthetic solutions applicable to mass production.

It was presented at the same time as the coupe version in March 1965 at the Geneva motor show, going to complete FIAT's range of "850" cars.

The car was put on the market in the same year (and remained on the market until 1973), with a wide range of colors: red, dark green, light blue, beige, black and light gray, immediately registering excellent sales figures in Italy, Europe and, above all, in the United States where it was christened "Little Ferrari."

The day of the 850 Spider's launch at the Geneva Motor Show was doubly unforgettable for Giorgetto Giugiaro: March 7, 1965, was in fact also the day of his son Fabrizio's birth.

Abarth 1000 OTR

  • Brand: Fiat
  • Subtitle: The sports version of the Fiat 850 Coupé
  • Intro: The Fiat Abarth 1000 OTR is a sporty subcompact model automobile produced by the Italian automobile manufacturer Abarth. It was built between 1964 and 1969 in various versions in very small numbers based on the Fiat 850.
  • Technical specifications:

    BRAND: Fiat

    MODEL: Abarth 1000 OTR

    YEAR: 1965

    BODY TYPE: Sports car

    POWER SUPPLY: Combustion

    CATEGORY: Production car

    DESIGNER: Giorgetto Giugiaro

  • Designer: Giorgetto Giugiaro
  • Time period: 1955/1965
  • Production: Production Car
  • Type: Sports Car
  • Power supply: Combustion

The technical basis from the body to the engine comes from the Fiat 850 with rear engine and rear-wheel drive. The OTR 1000 was created in several versions, some for company purposes, one version also for customers. In 1965, Abarth and Bertone, who had designed and manufactured the body of the Fiat 850 Spider, built a Berlinetta variant for display purposes; it had a redesigned, fixed-mounted coupe roof on a Spider body-in-white. This body variant eventually went into production in 1968 as the Bertone 850 Racer Berlinetta, but with the production engine from the Fiat 850 Sport Coupé.

Luce 1500/1800

  • Brand: Mazda
  • Subtitle: Anticipating the European sedans of the Seventies
  • Intro: Two years after the Luce sedan prototype, Mazda commissioned Bertone to do a new study for a three-box four-door model. This was Giugiaro's second chance to work on the sedan theme. Given lots of room to maneuver in, the young designer set out to create a new balance of mass.
  • Technical specifications:

    BRAND: Mazda

    MODEL: Luce 1500/1800

    YEAR: 1965

    BODY TYPE: Sedan

    POWER SUPPLY: Combustion

    CATEGORY: Production car

    DESIGNER: Giorgetto Giugiaro

  • Designer: Giorgetto Giugiaro
  • Time period: 1955/1965
  • Production: Production Car
  • Type: Sedan
  • Power supply: Combustion

The Mazda Luce had some unquestionably unusual proportions for its day: the passenger compartment is quite long with respect to the car body; the window surfaces rise up in a strongly vertical position, almost equalling the sheet metal on the side. On the whole the result was sound and definitely innovative, but perhaps not a complete success. At this point in time Giugiaro was comfortable with sports car shapes, but clearly less so with sedans. His first really successful three-box model came only with the Alfa Romeo 1750 (1967). It must be said, however, that the Mazda Luce clearly anticipated the proportions of European sedans of the Seventies, while it was to remain the only example of a modern three-box sedan in Japan for many years.

Mustang Automobile Quarterly

  • Brand: Ford
  • Subtitle: A car born from a challenge
  • Intro: Scott Bailey, publisher of the prestigious Automobile Quarterly, purchased a 1965 Ford Mustang and then flew it to Italy and commissioned Bertone to “restyle” it with a European flair.
  • Technical specifications:

    BRAND: Ford

    MODEL: Mustang Automobile Quarterly

    YEAR: 1965

    BODY TYPE: Sports car

    POWER SUPPLY: Combustion

    CATEGORY: Concept car

    DESIGNER: Giorgetto Giugiaro

  • Designer: Giorgetto Giugiaro
  • Time period: 1955/1965
  • Production: Concept Car
  • Type: Sports Car
  • Power supply: Combustion

Giorgetto Giugiaro’s solution was to aesthetically lighten and streamline the Mustang’s chunky form. At the front, he redesigned the body to sit lower on the chassis, and gave it a lower, sloping nose. Also necessary, were three “power bulges” in the hood, with two sporting small vents. The cowl was also lowered by an inch. The front mask of the Mustang acquired quad headlights hidden behind retractable covers that extended the pattern of the grille across the front of the car. The Mustang symbol, centred on the fascia, was about the only recognizable piece from the original car. At the glasshouse, the sail panels of the Mustang fastback were replaced by a wraparound rear window. Roof pillars were whisper-thin allowing for more glass. The roof was stainless steel; another trick to visually lighten the car. The Mustang became an international hit, winning the Best of Show award at the 1965 New York International Automobile show.

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